What are SmileCity surveys?

SmileCity Surveys are market research surveys that ask you general questions about your lifestyle and habits. Depending on the length of each survey, you could earn hundreds of points or more!

SmileCity never gives your email address to any other company. The invitations to participate in surveys are only sent by SmileCity, even though the survey may be run by a different company.

SmileCity surveys should never ask you for your personal details. All SmileCity surveys can be completed anonymously.

Why do surveys?

It is through your answers that future products are developed and created.

For example, a toothpaste company is trying to develop a new toothpaste product. Before the development of this new product, they need to know certain information which is vital to the overall image of the product and its future success.

This includes things such as:

  • The flavour type and its name;
  • The packaging;
  • If there is a demand for this toothpaste in the market;
  • Cost.

A company would not develop a new product without conducting research. Through a survey panel like SmileCity, they can find out the opinions and preferences of the future consumers of their product.

SmileCity is a link between the toothpaste company and the consumer panel. As part of our panel, you have the choice to complete this survey and make your opinion count in developing the new product.

When enough data is collected, SmileCity will close the survey and analyze the data. Based on the data collected, the toothpaste company is able to make decisions on the development of their product and its promotion. Because of the survey, the company is more confident about the launch of the product, and you win because you have helped to create and influence the product, and you have been rewarded for your time.

Why don't I receive surveys?

SmileCity cannot guarantee that you will receive surveys.

You will only be asked to do a survey if your profile fits the requirements of our market research partner. For example, our market research partner might only want people between 30 and 40 years of age who do the household grocery shopping.

You will be invited by email to do a survey if your profile fits. You can not simply request to do a survey whenever you want.

How do I complete a survey?

An SmileCity survey is just like any other online form. You select an answer by clicking on the radio button next to it. For questions where multiple selections are allowed, click on the checkbox next to each option you want.

  • After filling in a page, click on the Next arrow at the bottom, don't just hit the Enter key.
  • If you need to go back, use the Back arrow at the bottom, not your browser's back button.
  • If you don't want to complete a survey, or you want to stop halfway through and finish it later, use the Quit or Suspend button at the bottom. Do not just close the window.

A survey could take from just 5 minutes to over 1 hour to complete.

How many points will I earn for each survey?

The number of points you earn is normally in proportion to how many questions you respond to in the survey. Most surveys will have many different "exits". Even if the maximum points available for a survey is 200 points, the reward points that you earn will depend on where you exit the survey.

For example, a company is looking for females over the age of 32 to complete a survey. The first question in this survey may ask what your gender is. If you answer male and the survey client is looking for females, then you will be screened out. This means that you are not eligible to complete the rest of the survey. If you are screened out you will be given a small number of points, for example 10 points.

A survey could comprise multiple stages, and depending on your answers you may only qualify to complete the earlier stages and not the final stages. In this case you would be awarded points commensurate with how many stages you have completed. For example a screen out would earn 10 points, completion of stage 1 would earn 100 points, completion of stage 2 would earn 150 points, and completion of stage 3 would earn 250 points. In each case, you wouldn't be told which stage you have reached... you would only see a message stating that you have "completed" the survey, even if you haven't actually completed the entire survey to the final stage.

If you close the browser window part way through a survey or if a technical error prevents you from fully completing the survey, you will not earn any reward points.

The diagram below illustrates some of these situations.

Survey points diagram

Why haven't I received my points yet?

Sometimes there can be a delay from when you complete the survey until when you receive the points. It can be up to two months for some surveys. Please have patience.

Please allow at least two months for points to be credited to your account for a survey.

Why does it take so long to receive Survey points?

SmileCity surveys are run in conjunction with market research companies from around the world. Of course SmileCity keeps your personal details private and secure, but these research companies provide the survey software that allows you to enter your anonymous responses.

Keeping track of who has been invited to do a survey, who has completed the survey, and how many points they should each get, and all the time maintaining anonymity for the respondents is a mammoth task requiring considerable technology and cooperation between various companies. Because of this, delays are almost inevitable.

Sometimes, points can be awarded instantly. At other times points cannot be awarded until the survey has closed and all members have responded. Or another possibility is that the results need to be processed before points can be awarded.

Rest assured SmileCity is constantly working to ensure that members who participate in SmileCity surveys get the points they deserve as soon as possible.

What do the terms in the My Surveys statement mean?
Status Meaning
New The survey is open and ready for you to complete. Click the "Start" link to start the survey.
Started You have already started filling out the survey but you have not yet finished, and the survey is still open. You may click on the "Continue" link to finish off the survey. Sometimes even though this "Started" status is showing, you may not actually be able to complete the survey. For this reason SmileCity recommends that you always complete a survey in one session.
Screened Out You have already attempted the survey, but after answering a few initial questions you did not match the profile required. Therefore you have been "screened out" and are not eligible to complete the survey. You have been awarded a very small number of points.
Quota Filled The survey company only needed a certain number of respondents - the "quota" - and that quota has already been reached. This survey is therefore closed to you. "Quota filled" could occur at the beginning of a survey or partway through.
Done You have done the survey and have received your points.
Incomplete You started filling out the survey but for some reason did not finish. The survey has now closed and you have unfortunately missed out on earning any reward points.
Waiting for report SmileCity is waiting to receive a report from the client that will specify whether you are eligible to earn points for the survey or not.

The statement will only show the five most recent surveys that are less than 7 weeks old.

Why does the survey still say Continue even after I have completed the survey?

For most SmileCity surveys, the system is updated and your points are awarded the minute you complete the survey. However there are some surveys where the SmileCity system is not updated when you complete the survey. In these cases, SmileCity must wait for the market research company to provide a completion report, and this can sometimes take up to two months. Once the report is supplied to SmileCity, the survey status will be updated to show the correct information and your points will be rewarded.

What happens if I cheat or answer dishonestly on a survey?
If you answer surveys dishonestly you may be black-listed from future surveys, you may lose all of your reward points and your account may be cancelled.

It is very important that survey respondents answer accurately and honestly, to ensure the validity of market research studies.

Some members will "cheat" on their survey, thinking that this will help them to get more points or get more surveys. However the inconsistency can be detected, SmileCity flags that member as a cheating member and the end result is that the cheating member gets less points and less surveys. Many times the cheating member's account is also cancelled.

How does SmileCity detect if a member is cheating on a survey?

SmileCity and the market research companies that conduct the surveys have in place a number of measures, checks and systems to identify the small number of people that answer surveys dishonestly.

Here are some examples of how SmileCity checks for dishonesty and cheating in surveys:

  • The same factual question (eg. "Are you male or female?") is asked in two different surveys. If the person answering gives a different answer to each, it is considered strong evidence that the person is not answering truthfully;
  • The same question is asked twice in the one survey, once at the beginning and once at the end. This catches out people who answer dishonestly, as often they are not paying full attention and so give a different answer the second time the question is asked.

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